Social networking could become an 'integral part' of business

Social networking is an excellent way for firms to find out what's happening in the industry, according to Social Media Portal (SMP).

With a growing online business presence, social networking could also be the ideal platform for sales executives and others in high-end sales jobs to forge long-term relationships.

According to co-founder and editor of SMP, Tim Gibbon, social networks look set to play a "huge" role in the future of business success.

He remarked: "Social networks' role is huge, and, within certain sectors, is an integral part of business, and will become increasingly so.

"Keeping abreast of what is transpiring in a sector and industry is critical and can't be achieved by guesswork, research and/or reading trade media alone.

"The challenge is finding the most relevant, useful and vibrant to your business to make interacting time efficient."

SMP also lists other important aspects of online social networking, including being aware that competitors may frequent the same social networking space, making it a good place to share expertise.


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Filed: 20-06-2008